Fortify your Holidays

I’ll let you get back to all the holiday madness shortly, but first a few holiday reflections and year-end shoutouts are in order…

(and I’ll do my best to avoid the phrases, “post-pandemic” or, “what a year!”)

Merchants of Thirst experienced unprecedented—and admittedly unplanned—growth this year, and we have the stretch marks to prove it (#gains). We’re officially into our “page numbers” era, and we couldn’t be more thrilled with all of the new contributions to the portfolio:

Wines from AmByth Estate, Ellsworth, and Herrmann York joined us here in California.

Chateau Cambon, Tack & Glou, Madelin Petit, La Sirene Rouge, Poivre d’Ane, Cuve Kollectiv, Cluricaun, and Blai Txakoli came over from Europe.

Fellow importers Steven Graf, Super Glou, Hootananny, Hidalgo, and Grapes of Spain filled in the gaps with dozens of inspired producers from around the world that we have been honored to share with the West Coast.

Naturally, we could not have done any of this without the support of our communities. We thank you for your bottomless kindness, feedback, humor, and hospitality this year.

Cheers to all of you, your success, your health, your thirst, and of course….

…to another very Sherry Christmas and a Natty New Year!!!

~ from all of us, Merchants of Thirst